Share acquisition for Greiner Bio-One in ChinaGreiner Bio-One has acquired the majority share in its Chinese trading partner in Beijing. “A new middle class is developing as a result of urbanization in China and the best in medical care is an ever more important concern of these people. That is why this market with its annual growth of around 20 percent is of special interest to us”, Axel Kühner, Chairman of Greiner Holding AG and Greiner Bio-One International AG said.
Kremsmünster, 31 October 2011 – The new company operates under the name “Greiner Bio-One Suns Co Ltd.” and is a joint-venture of Greiner Bio-One and Beijing SunsReal, it’s a long established trading partner. With the acquisition of a 51% share Greiner Bio-One has now assured even better market acceptance for the sale of the VACUETTE® product line (the vacuum blood sampling system in safe and unbreakable plastic) in all the most important Chinese provinces. Joint investment is to focus on developing the sales and distribution organization and expanding the product range over the next few years. Beijing SunsReal achieved a turnover of some 20 million euros in 2010. The company has been able to increase the sales figures considerably during the past five years. “If the market continues to develop as expected in the years ahead, we assume our market share will double to reach 20 percent over the mid to long term”, Kühner said.
Dipl.-Bw. Axel Kühner, Board of Directors Chairman of Greiner Holding AG and Greiner Bio-One International AG
Further developing the quality product image
The reputation and familiarity of Greiner Bio-One quality products, and above all the VACUETTE® brand, is to be promoted further on the Chinese market. “Our Chinese customers benefit directly from the expansion and optimization of our product range. This step is opening up the opportunity for them to obtain premium products from a single source”, Kühner said. A further customer benefit will come from the ambitious planned development of the service back-up.
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For further information contact:
Peter Föttinger, Head of Marketing Greiner Bio-One International AG
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